Almarai Group Advertising Assignment

This was an advertisement my group created for us to be able to advertise Almarai into a global market.

In order to globally market our product, we've incorporated both an emotional and rational strategy. Since collectivist societies are most responsive to emotions, we have portrayed a photo of a pregnant mother holding her stomach affectionately. We also wrote the tagline "Because your child deserves the best" in a childish handwriting to make it seem like a young and needy child wrote it.

And since independent societies are more responsive to logic and directness, in the top left corner we talk about the nutritional benefits of our products.

We also used a common motherly sentiment strategy, since a mothers love for her child's well-being is responsive worldwide.

(P.S: Dear professor, I have uploaded this photo online so that you can have a better look at it.)